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Brevo

anymize reads contacts, lists, campaigns, mail events and the CRM from Brevo and, when you click, saves contacts and list memberships. Nothing is sent.

5 min readUpdated

What you can do with it

  • “How did our last three newsletters perform, with opens and clicks?”
  • “Did the email to customer@example.com arrive, or did it bounce?”
  • “How many contacts are on the Client Info list?”
  • “Which CRM tasks are overdue?”
  • “Add Anna Weber with anna@example.com as a contact and put her on the Client Info list.”

Brevo, formerly Sendinblue, is split into four areas that you can enable one by one: account, contacts, campaigns and CRM.

How to create an API key

  1. 01In Brevo open your account, then SMTP & API, then the API keys tab. The direct link is https://app.brevo.com/settings/keys/api.
  2. 02Generate a new API key and give it a name, for example anymize.
  3. 03Copy the key.

Brevo keys have no read-only mode; a key may do everything in Brevo. anymize uses only reading and the two actions further down, and those only after your click. Revoke the key in Brevo as soon as you no longer need it or it might have leaked.

Connect

  1. 01In anymize open Apps, then Connectors, and choose Brevo.
  2. 02Paste the API key and click Connect. You do not need to enter an address, Brevo has a fixed interface.
  3. 03Decide which of the four areas the assistant may use.

What anymize reads

  • Account: who the key belongs to, with company, plan and remaining credits.
  • Contacts: contacts with email, their attributes such as first name, last name or phone, their lists and whether they are blocklisted, a single contact with its campaign statistics, plus the lists with their number of subscribers.
  • Campaigns: email campaigns with subject, status, send date and, on request, opens, clicks and bounces, without the HTML content, plus SMS campaigns. Also the events of transactional emails per recipient, such as delivered, opened, clicked, bounced, blocked or marked as spam, by default for the last 30 days, at most for 90.
  • CRM: companies, deals with amount, stage and pipeline, and tasks such as calls and meetings.

Brevo limits calls per hour: 100 for account, campaigns and CRM, 300 for mail events. So the assistant asks in a targeted, filtered way instead of paging through everything.

What anymize can create

  • Save a contact: create a new one, or change first and last name for an email address that already exists.
  • Add an existing contact to a list. The assistant looks up the list in Brevo first.

How it works: anymize proposes the entry, and the chat shows it to you as a card with every field in plain text. You check it, edit it if needed and click. Only then is anything written. This holds in every mode, Full access included, just as you send an email from Gmail once by hand.

What anymize does not do

anymize sends no campaigns, no emails and no SMS, deletes no contacts and changes no lists, companies or deals.

An automation set up in your Brevo account may, however, email a newly added contact on its own. anymize itself sends nothing.

Brevo also offers its own MCP server, with its own token and far more write rights. anymize deliberately does not use it, but the normal API key with exactly the two actions above.

Digital sovereignty and anonymization

Brevo is a French vendor, and the connection goes to its fixed address, api.brevo.com. Because there is no server address you enter yourself, no wrongly set address can become a way in. The key is stored encrypted in your workspace.

A contact list is a list of people. Email addresses, names, phone numbers and company names are replaced by placeholders before an AI model gets to see them. If you enable the contacts area, it is best to treat it as strictly as an address book.